Esse Cigarettes Quill

Esse Cigarettes: A Korean Brand Making Its Mark in Australia

When you walk into a tobacconist in Australia, the range of cigarette brands on the shelf can be surprisingly diverse. Alongside the familiar local and American names, you will often find a few imports from Asia, and one of the most talked-about is Esse Cigarettes. Over the past few years, this Korean brand has carved out a loyal following among Australian smokers, and it is worth understanding why. Having spent time in the industry and spoken with retailers and consumers al